DI Header

Dynamic Image Ltd are the UK market leader in the provision of specialist trade services, business management software and trade events to the promotional merchandise industry.


Founded in November 2002, Dynamic Image Ltd, known in the trade as Sourcing City, have become synonymous with continually creating unique trade services and events which had never been seen before in the UK promotional merchandise industry. The company now has a portfolio of market leading & established brands to support distributors, and to promote the product ranges of industry suppliers.


The founding team had significant experience as major distributors in the promotional merchandise industry before moving to become a ‘Trade Hub’ providing services and connections to both distributors and suppliers within the industry. The team knows what corporate end user customers expect from promotional merchandise & this is reflected in all of the services that we deliver.


The company’s founder & executive chairman David Long DMS, DipM, had his early management career in the blue-chip corporate arena. He joined Dowlis Group as managing director in 1990 and led the team to grow the company from £1.9million to £13million turnover over 12 years, firmly establishing the company as the largest independent promotional merchandise distributor in the UK.


In 2002 David founded Dynamic Image Promotional Merchandise, which grew to £1.6m, before being sold three years later to focus on pioneering innovative services to the trade. In 2005 Sourcing City was launched as the first online trade sourcing service in Europe.


David was also chairman of Promota for a number of years in the 1990's, during which time the membership grew to its peak of over 1000 trade company members. During his tenure the organisations name was changed from BAGDA to Promota, The Promota Show was established as the industry’s leading trade event, and a new competing show was successfully defeated by the unification of the members. In 2007, Promota presented David with the ‘Roger Saunders Award’ for outstanding services to the industry. In 2011 David was presented the Hampshire Life Recognition Award for his community services.


Sourcing City has become renowned for innovation. In 2005 Sourcing City were the first to launch an online trade sourcing service in Europe, we then went on to launch the world’s first trade sourcing App and created the industry’s first appointment based national VIP networking event in SC Marketplace. Today Sourcing City lead the UK market in online sourcing, are the market leaders in business management software with Promotional Office, provide an industry news service, sales lead generation, trade websites, and organise Merchandise World the industry’s premium trade exhibition, which they jointly own with the BPMA, the industry's trade association.


The company's distributor customers have a collective market spend in excess of £600million and represent over 60% of the entire UK promotional merchandise market. Almost all of the core suppliers to the UK industry are customers for many of the company's services.


Sourcing City were also founder members of the PromoAlliance alongside ASI & PSI the leading trade organisations in the USA & Europe.


Based at The Hub in Farnborough, our team includes many faces known & respected throughout the trade, and we pride ourselves on our reputation, and for setting standards for customer service & technological product innovation.

Who are DI

Sourcing City, The Hub, Fowler Avenue, Farnborough, GU14 7JP - Tel: 01252 701034

All Logos-SC-PO & MW